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1app Mobile
Project Overview
1app is a popular mobile payment app in Nigeria. Many people use it because it has many helpful services in one place. Right now, many people are using digital ways to manage their money, and 1app is one of the best options for them. We wanted to make the app even better, so we decided to change its design. I was the main designer for this job. My task was to make the app look good and work even better for our users.
The digital payment landscape is rapidly evolving, and with it, the expectations of users. Amidst this backdrop is ‘1app’, a fintech application tailored to Nigeria’s unique market demands. Designed as a versatile platform, 1app allows users to execute mobile payments, buy airtime, acquire data, and remit utility bills from the comfort of their device. But like every evolving tech product, there’s room for improvement. This project’s ambition was to reimagine 1app with a fresh UI/UX perspective, enhancing its usability, efficiency, and overall relevance to its user base.
Design Thinking
In my journey to make the best UX design, I combined two powerful methods: Jesse James Garrett's "Five Planes" and a user-focused "Design Thinking" approach. By bringing these two together, I made sure that the design process was organized and always centered around the user's needs. This mix helps ensure the final design is thorough and well-thought-out.
STRATEGY: Planning and Empathizing
Planning
Our mission when embarking on the 1app redesign was clear and straightforward: enhance the mobile payment experience. In an era where more individuals are gravitating towards mobile transactions, we aimed to refine our application to eliminate user challenges and ensure a seamless experience. A vital aspect of our planning process was stakeholder engagement. Engaging in meaningful discussions with various team members, from product managers to developers, provided us with clarity on our objectives. The goals were lucid: facilitate more successful transactions, minimize errors, and elevate user satisfaction. These aspirations became the cornerstone of our redesign, ensuring that our modifications served both the business and its users.
Empathizing
Our next step was a deep dive into understanding 1app's current state and gathering feedback. This introspection, coupled with user insights, highlighted several areas of concern in the design.
Competitor Analysis
Before I worked on our app, I checked other Fintech apps in Nigeria. I wanted to see what these apps did best and where they could be better. I wanted to make sure our 1app was easy to use, looked nice, and really helped our users.
Checking with users
I wanted to know what people thought about 1app, so I did some checking. I looked at numbers to see how they used our app and if they liked it. I also asked them what they thought by sending them messages in the app and emails. Many people told us that the app looked too busy. They also said starting to use the app could be simpler.
Using the Feedback
I read what people were saying about 1app from their comments and messages. This helped me see what we needed to fix in the app. We got a lot of ideas from them. After that, it was time to think of ways to make the app better. We also asked users questions to understand more about what they liked or didn’t like about the app's design and how easy it was to start using it.
User Personas & Journey Maps
To make 1app the best it can be for people in Nigeria, I made detailed user personas. These helped us understand the different needs and experiences of our users. We used tools like the User Experience Journey Map to look at how people use the app and where we can make things better. We focused on a main user, Chidinma, to see how she uses 1app from start to end.
Empathy Maps
We wanted to know more about our users, like Emeka and Chidinma, so we created empathy maps. This helped us see their thoughts, feelings, needs, and challenges. It helped us make sure 1app has features that solve real problems for them.
Information Architecture
We carefully planned how to arrange content and features in the app so it’s easy for users to find what they need. We created wireframes, chose colors, and picked fonts to make the app look good and feel friendly. The high-fidelity designs helped us see how the app would look to users.
Designing the App
We carefully planned how to arrange content and features in the app so it’s easy for users to find what they need. We created wireframes, chose colors, and picked fonts to make the app look good and feel friendly. The high-fidelity designs helped us see how the app would look to users.
Low Fidelity Wireframes
High Fidelity Wireframes
Improving and Testing
We paid attention to every part of the app, from the homepage to the services section, making sure users can do what they need without any problems. After designing, we tested the app thoroughly, checking buttons, navigation, and more to make sure everything works perfectly on different devices.
Final Touches
Before releasing the app, we tested it a lot to find and fix any issues. We wanted to make sure 1app works well and is easy to use, no matter what device someone is using. This way, we worked to make 1app not only functional but also user-friendly, focusing on what our users need and want.
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